Case Study: Nespresso increases coffee recommendation CVR with Monetate Product Finder

Nespresso boosts CVR by 18% with Monetate

Nespresso, a premium coffee brand, wanted to encourage its customers to explore new coffee varieties beyond their habitual favorites. To address this challenge, they partnered with Monetate to implement a solution using the Monetate Product Finder service.

Monetate implemented an interactive online Coffee Quiz built with its Product Finder. This short, personalized quiz recommended new coffees to customers based on their individual preferences. The solution was highly successful, leading to an 18% increase in the conversion rate of the recommended coffees. Over 50,000 customers interacted with the quiz, which had a 42% completion rate, helping Monetate significantly enhance Nespresso's one-to-one customer engagement.

Nespresso