Case Study: Mytheresa boosts conversion and personalizes global shopping experiences with Monetate

Mytheresa boosts ATC 22% with Monetate

Mytheresa, a global luxury fashion eCommerce retailer, sought to improve its conversion rate and personalize content for customers across different international markets. To meet the high expectations of its luxury shoppers, the company partnered with Monetate to implement its testing and personalization capabilities, aiming for a more data-centric and flexible approach to its digital experience.

Using Monetate, Mytheresa launched personalized content worldwide, targeting new customers with region-specific messaging and optimizing site functionality like mobile size selection and landing page filters. The solution from Monetate delivered significant results, including a 22% uplift in add-to-cart, a 10% reduction in mobile bounce rates, and a 15% increase in conversion rates in China, all while maintaining the site's premium branding.

Mytheresa.com