Case Study: Musicnotes boosts membership sign-ups with Monetate

Musicnotes boosts membership sign-ups by 33% with Monetate

Musicnotes, a leading digital sheet music retailer, partnered with Monetate to optimize its website and improve sign-ups for its Musicnotes Pro membership program. The challenge was to determine the most effective way to communicate the benefits of a new premium membership tier to customers in order to increase conversions.

Using Monetate's SiteSpect platform, specifically its Find and Replace feature, the marketing team ran an A/B test on the cart page without needing developer resources. One variation emphasized savings while the other highlighted exclusive PDF benefits. Monetate's solution identified the winning variation, which focused on "PDFs Included with Every Order," resulting in a 33% increase in membership sign-ups and a 40% increase in annual plan purchases.

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