Case Study: Maxima Kitchen Equipment increases conversions for returning customers with Monetate

Maxima Kitchen Equipment boosts returning customer conversions by 14% with Monetate

Maxima Kitchen Equipment, a trusted supplier of professional kitchen appliances, wanted to increase login engagement among its returning business customers. Many returning users had accounts but often overlooked the login option, which prevented them from having a personalized experience. To address this challenge, they partnered with Monetate.

Using Monetate's SiteSpect hybrid experimentation approach, Maxima implemented a login nudge—a proactive visual indicator that drew attention to the login icon. This subtle interface enhancement resulted in a significant positive impact, including a 14% increase in conversions for returning customers and a 6.1% lift in overall conversions. The test confirmed to Monetate that small behavioral cues can meaningfully influence user outcomes.

Maxima Kitchen Equipment