Case Study: Landmark Group achieves 39% RPS lift with Monetate personalization

Landmark Group gains 39% RPS lift with Monetate

The Landmark Group, a multinational retail and hospitality conglomerate, sought to improve the digital customer experience across its brands. They partnered with Monetate to implement an integrated personalization strategy using the Monetate Personalization platform.

Monetate provided an all-in-one solution for A/B testing, segmentation, product recommendations, and machine learning-powered personalization. This enabled Landmark to deploy tactics like social proof messaging, cart page recommendations, and optimized product listing pages. The results were significant, with Monetate helping Landmark achieve a 38.9% lift in revenue per session, a 4.2% increase in average order value, and a 3% lift in conversion rate.

Landmark Group