Case Study: JoJo Maman Bébé achieves 25% conversion uplift with Monetate

JoJo Maman Bébé use AI to increase Conversion by 25%

JoJo Maman Bébé, a boutique maternity and babywear retailer, faced the challenge of delivering relevant, real-time personalized online experiences to a rapidly evolving and often unknown customer base, especially during key periods like the holiday season. Their goal was to increase engagement and conversion by tailoring messaging and promotions to individual intent, a task made more complex with their expansion into new global markets like the US. They partnered with vendor Monetate to implement its AI-powered personalization platform.

Monetate's solution involved using its AI-driven, 1-to-1 personalization engine to dynamically serve individualized content and promotions. The platform leveraged a wide array of data inputs, including CRM and lifetime value data, local weather, and customer status, to decide which creative variant to show each visitor. This strategy resulted in a 124% increase in homepage engagement, a 25% uplift in overall conversion, and a 25% increase in new visitor conversion, providing JoJo Maman Bébé with valuable customer insights for future campaigns.

JoJo Maman Bébé

Natalie Ong

Online Merchandiser