Case Study: Helly Hansen boosts revenue and personalization with Monetate

Helly Hansen Delivers Personalized Experiences to Outdoor Enthusiasts Across Countries and Oceans with Monetate

Helly Hansen, a Norwegian outdoor apparel company, faced the challenge of delivering relevant shopping experiences to its widely varied global customer base. Their previous ecommerce platform's add-on personalization feature was insufficient for creating dynamic, segmented experiences across 19 countries and 7 languages. They partnered with Monetate to leverage its AI-driven personalization, testing, and recommendation services to better target customers from different regions and with different outdoor interests.

Monetate implemented its platform to provide 1-to-1 personalization, dynamic testing, and slotted recommendations. This solution allowed Helly Hansen to deliver hyper-personalized content based on data points like customer behavior, region, and current weather. The results were significant, including a 100% increase in revenue per session on product detail pages and a 28% increase in the men's section. Monetate also helped decrease returning customer bounce rates by 4% and delivered 50% more clicks than their previous recommendation partner.

Helly Hansen

Liz Bondelid

ECommerce Manager