Case Study: Graham & Brown boosts mobile conversion with Monetate

Graham & Brown Goes Mobile-First with Monetate

Graham & Brown, a leading global wallpaper brand, faced the challenge of adapting to a major consumer shift toward mobile shopping. They needed their digital channels to better meet customer needs and sought a personalization technology solution to help streamline the site experience. They partnered with Monetate to gain a deeper understanding of their customers and make their mobile experience more relevant and engaging.

Monetate implemented simple but effective tests, such as changing the color of the mobile 'add-to-basket' button. This change alone increased average order values by 4% in the U.K. and a significant 42% in the U.S., while also boosting mobile conversion rates. Another change, which reconfigured product recommendations into a horizontal carousel, increased mobile conversion by 36%. Through its work with Monetate, Graham & Brown gained valuable customer insights and achieved substantial measurable improvements across key metrics.

Graham & Brown

Stephanie Nash

Customer Journey Executive