Case Study: Frontgate achieves a 10% CTR lift with Monetate Dynamic Testing

Frontgate boosts CTR 10% with Monetate Dynamic Testing

Frontgate, a leading home luxury multichannel retailer, sought to maximize click-through rates to product pages and drive customers further down the sales funnel. To achieve this, they needed a better way to determine the optimal placement for product recommendations on their category pages and partnered with vendor Monetate to utilize its Dynamic Testing service.

Using Monetate's Dynamic Testing and its Majority Fit Algorithm, Frontgate automatically determined the best placement for product recommendations, which adjusted in real-time based on shifting consumer behavior. This solution delivered a 10% improvement in click-through rate on category pages and a faster time to ROI, all while requiring less management time from the marketing team.

Frontgate