Case Study: Fingerhut achieves hyper-personalized shopping experiences with Monetate

Fingerhut reduces personalization time by 50% with Monetate

Fingerhut, a retailer that offers affordable merchandise on credit, wanted to deliver hyper-personalized experiences to its customers by leveraging proprietary data from its customer data platform (CDP), Tealium. The challenge was finding an efficient way to utilize this rich data source without over-relying on its internal business intelligence team. To address this, Fingerhut turned to the vendor Monetate and its Monetate Personalization service.

Monetate enabled Fingerhut to connect its Tealium CDP directly to its personalization engine. This solution allowed Fingerhut to automatically act on customer insights to serve customized homepage offers and experiences. By implementing Monetate's solution, Fingerhut achieved significant results, including a 50% reduction in time spent on personalization efforts, a 4% lift in product views, and a 1.1% increase in total conversion.

Fingerhut