Case Study: Fingerhut achieves hyper-personalized eCommerce experiences with Monetate Personalization

Fingerhut actions their rich CDP data by using Monetate Personalization to deliver hyper-personalized experiences

Fingerhut, an eCommerce retailer that helps customers build credit, wanted to leverage proprietary data from its customer data platform, Tealium, to deliver hyper-personalized experiences. The challenge was to move beyond manually created segments to serve relevant content and promotions without requiring constant support from its business intelligence team.

Using Monetate Personalization, Fingerhut connected its CDP to Monetate's open platform. This integration allowed them to automatically act on rich customer data, such as credit information and shopping behavior, to serve individualized homepage offers and category-based promotions. The solution from Monetate drove a 4% lift in product views, a 1.1% increase in total conversion, and reduced the marketing team's time spent on personalization by 50%.

Fingerhut

Aimee Pederson

Site Optimization & Tools Manager