Case Study: Frontgate achieves 10% higher click-through rates with Monetate Dynamic Testing

Dynamic Testing drives 10% CTR for Frontgate

Frontgate, a leading home luxury multichannel retailer, partnered with Monetate to address the challenge of maximizing click-through rates and driving conversions on its product category pages. The goal was to determine the optimal placement for personalized product recommendations to engage customers further down the sales funnel.

Monetate's Dynamic Testing solution employed a Majority Fit Algorithm to automatically test and adjust recommendation placements in real-time. This approach identified that the optimal location changed based on seasonal customer behavior, a shift a traditional A/B test would have missed. The results for Frontgate included a sustained 10% improvement in click-through rate, a faster time to ROI, and a more nimble, automated approach to testing that required less management.

Frontgate

Adam Godfrey

Sr. Digital Marketing & Analytics Specialist