Case Study: Destination XL Group boosts customer-centric personalization with Monetate

Destination XL boosts conversion and add-to-cart rates with Monetate

Destination XL Group, a major specialty retailer of men's big and tall apparel, sought to create a more customer-centric and personalized digital marketing strategy. To achieve this, they partnered with Monetate to leverage its testing and optimization services to better understand their online customers and deliver more relevant experiences.

Using Monetate's platform, Destination XL implemented several targeted solutions including a lightbox campaign to promote size profiles, geotargeting based on local weather, and personalized welcomes for international visitors. This strategy of delivering the right message to the right customer at the right time resulted in a measurable increase in both conversion rates and add-to-cart rates for the retailer.

Destination XL Group