Case Study: Cycle Gear achieves higher conversions with Monetate

Cycle Gear boosts conversions 6.21% with Monetate

Cycle Gear, a major motorcycle parts and apparel retailer, faced a challenge with high bounce rates on product detail pages. Their team, using Monetate for optimization, observed that new visitors arriving via search were often early in their shopping journey and would leave the site to compare products elsewhere instead of exploring Cycle Gear's large inventory.

Monetate implemented a solution that added a new product tray above the main image on detail pages, showcasing other items in the same category. This change, aimed at new users, successfully encouraged on-site exploration. The test run by Monetate resulted in a 6.21% lift in conversions, a 0.99% increase in revenue, and a 0.31% decrease in bounce rate.

Cycle Gear