Case Study: Cabela’s improves ecommerce conversion and testing efficiency with Monetate

Cabela’s boosts add-on item click-throughs 7% with Monetate

Cabela's Inc, a leading outdoor merchandise retailer, needed to optimize its high-traffic ecommerce website by testing new content and functionality. The challenge was to conduct this testing quickly without making time-consuming changes to the site's source code or disrupting established internal processes. They sought a solution from vendor Monetate.

Monetate provided its SiteSpect solution, which enabled Cabela's to easily conduct A/B and multivariate tests without engaging IT resources. This allowed the retailer to test various features, from shopping cart options to promotional offers. The results were significant, including a 7% increase in add-on item click-throughs and a nearly 2% increase in average order value. Monetate's solution helped Cabela's avoid ineffective changes and optimize its business resources.

Cabela’s Inc