Case Study: Well.ca achieves improved customer experience and seamless checkout with Moneris

Well.ca - Customer Case Study

Well.ca is a Canadian e‑commerce retailer specializing in green, natural and mainstream health, wellness, baby and beauty products. Featured in Moneris’s Merchant Scoop series, Well.ca faced the twin challenges of convincing shoppers accustomed to in‑store purchases to buy health products online and ensuring checkout didn’t undo a carefully curated customer experience.

Well.ca addressed this by expanding its Green & Natural assortment, tightening product information and packaging, and prioritizing a seamless checkout with a variety of online payment options — points highlighted by Moneris. The result was increased credibility with target customers, more browsers converting to first‑time buyers, stronger repeat business and continued growth (now offering 40,000+ products), demonstrating the measurable impact of improving product mix and the payment experience as emphasized by Moneris.

Well.ca

Rebecca McKillican

Chief Executive Officer