Case Study: Magasin Latulippe achieves increased sales and customer loyalty with Moneris gift cards

MonerisLatulippe Gift Cards are Popular During the Holiday Season

Magasin Latulippe (Latulippe), a Quebec City retailer serving fishing, hunting and outdoor enthusiasts, needed a way to stay competitive with big-box stores and give customers more payment options. Already a longtime client, Latulippe consolidated its payment processing onto Moneris terminals and introduced Moneris Solutions’ electronic gift cards to offer a modern, convenient purchasing option.

Moneris’ gift card program delivered a low-cost, easy-to-use solution that doubled as ongoing brand advertising and encouraged repeat visits and higher impulse spending (no cash back, balances valid up to two years). Latulippe reported a significant increase in gift card and gift certificate sales, greater customer loyalty and referrals, and improved in-store spending — all attributed to implementing Moneris gift cards.

Latulippe

François Latulippe

Executive Director