Case Study: Chairs And More builds customer loyalty and boosts repeat business with Moneris' AIR MILES program

Chairs & More Builds Loyalty With Moneris AIR MILES reward miles Program

Chairs And More is a family-run furniture store in Chatham, Ontario that needed a cost-effective way to strengthen customer loyalty and attract new business amid a tougher retail climate. With limited marketing budget and a desire for a familiar, easy-to-use solution, Chairs And More turned to Moneris and its AIR MILES reward miles program to offer customers a trusted loyalty option.

Moneris’ AIR MILES program was fast to implement on the store’s existing terminal—setup took minutes and the first reward mile was issued in just over a week—and Moneris’ reporting tools let Chairs And More track performance. Within four months the store was issuing more than four times the reward miles compared with its early days in the program, customers responded to the AIR MILES branding, and the initiative helped drive repeat business and simplify loyalty management.

Chairs And More

Ryan Devos

Chairs And More