Case Study: Yamaha launches the Disklavier ENSPIRE with Monday Loves You

Yamaha launches ENSPIRE with Monday Loves You in a 3-day production shoot

The customer Yamaha needed to launch its new ENSPIRE Disklavier instrument and required a microsite to explain its rich features. The vendor Monday Loves You provided services including digital strategy, user research, UX design, and web development to create the infrastructure for this product launch.

Monday Loves You executed a comprehensive solution that included building the CMS-based microsite and producing creative assets through a three-day video and photo shoot. This approach was designed to help visitors envision the instrument in their own lives, resulting in a thrilling and engaging product launch for Yamaha.

Yamaha