Case Study: Psychoanalytic Association of New York achieves a modern digital transformation with Monday Loves You

Psychoanalytic Association of New York launches a 360-degree CRM view with Monday Loves You in 2 days

The Psychoanalytic Association of New York (PANY) faced the challenge of modernizing its digital presence and internal operations after a rebrand. Their outdated website was difficult to manage and did not reflect their work, while member and student tracking was a manual process handled through Word and Excel files. They partnered with the vendor Monday Loves You for a comprehensive digital transformation that included a new website, CRM implementation, and a full rebrand.

Monday Loves You developed a new self-managed website to showcase the organization and built a streamlined operational infrastructure using Salesforce and Formstack as the CRM backbone. This solution integrated data silos, providing a consolidated view of faculty and students, and automated processes with customized forms for each academic year. The project, which included establishing a new brand voice and visuals, was launched successfully through a collaborative and iterative approach.

Psychoanalytic Association of New York (pany)