Case Study: MIDI achieves 50,000-member community growth with Monday Loves You

MIDI grows to 50,000 members with Monday Loves You

The customer, MIDI (a music industry standards association), needed to transform its website from a B2B resource into a thriving online community for end-users. Their challenge was to launch and grow this new membership platform without a large staff to manage it. They partnered with the vendor Monday Loves You for digital strategy, marketing, and tech development services.

Monday Loves You implemented a solution beginning with user research to inform the new site's design, which included user-generated content and forums. They integrated a CRM and marketing automation system to manage member engagement with minimal oversight. As a result, the new MIDI.org attracted 10,000 members in its first year and has continued to grow at that pace, reaching 50,000 members.

MIDI