Case Study: Medline boosts Scrubs123 awareness and lowers CPC with Monday Loves You

Medline lowers CPC to 37 cents with Monday Loves You

Monday Loves You provided digital marketing services for Medline, the largest privately held manufacturer and distributor of medical supplies. The challenge was to raise awareness and grow the customer base for Medline's new e-commerce site, Scrubs123, by creating content that recognized nurses and highlighted the brand's advantages over competitors.

The vendor launched targeted Facebook and Instagram ad campaigns focused on healthcare heroes, blending product and lifestyle content. Monday Loves You developed surveys to understand the audience, which informed the campaign strategy. This approach resulted in a significantly lower cost-per-click of $0.37, far below the industry average of $1.72 for these advertising channels.

Medline