Case Study: Medline refreshes Ignite’s e-commerce experience with Monday Loves You

Medline launches Ignite with Monday Loves You in 2 weeks

Medline, one of the largest medical supplies providers in the country, needed a new e-commerce solution for its direct-to-consumer Ignite cleansing cloths product line. Their challenge was to break into a crowded market with a website that could quickly explain product benefits while supporting content central to their on-the-go target audience. The vendor, Monday Loves You, was tasked with creating a refreshed look and feel with content to back it up.

Monday Loves You developed a digital strategy focused on the Ignite lifestyle brand, invoking movement through video and custom motion graphics to elevate the brand in a fresh way. The solution involved extensive content and competitive analysis, persona development, and a collaborative prototyping process. The new site consolidated the technology into Medline's existing stack, avoiding disparate systems. While no specific metrics are provided, the result was a complete digital experience that reflected the product's focus on movement and its target audiences.

Medline