Case Study: McCarthy Tétrault achieves a distinctive brand voice with Monday Loves You

McCarthy Tétrault builds a brand voice for 300+ lawyers with Monday Loves You

Monday Loves You provided content strategy and development services for McCarthy Tétrault, one of Canada's largest law firms. The customer's challenge was that its website and executive biographies did not reflect the extraordinary expertise of its more than 300 lawyers, despite their precedent-setting legal work and the launch of a new website.

The solution implemented by Monday Loves You was the creation of a comprehensive Voice Brief. This served as a roadmap for all future copywriting, detailing audience focus, tone, personality, and SEO guidance to ensure a unique and consistent brand voice. This allowed McCarthy Tétrault to properly represent its value through new bios and expertise pages, ensuring the firm can maintain its distinctive voice for years to come.

McCarthy Tétrault