Case Study: Eyeking achieves streamlined creative campaign tracking and boosted collaboration with monday.com

Track campaign for Creative Marketing Projects

Eyeking, a creative marketing studio led by Kristine Robinson, needed a better way to track progress across creative strategy, print, web and other assets as ideas moved from concept to production. The team struggled to capture past context, attach supporting visuals, assign ownership, and keep updates organized for weekly reviews while still allowing ideas to evolve.

They adopted a monday.com template that uses Groups of pulses—one group per campaign and a pulse per idea or sub-project—so the team can attach images, add history and details, assign owners and dates, and tag collaborators for direct feedback. The result: clearer visibility into each project’s evolution, easier collaboration and reorganization as ideas change, and a smoother ideation-to-execution workflow that Kristine calls “simple for creative projects.”

Eyeking

Kristine Robinson

Eyeking