Case Study: General Assembly scales global training and streamlines processes with monday.com

The Secret Growth Strategies of General Assembly

General Assembly (GA) is a rapidly scaling education company that began as a NYC coworking space in 2011 and pivoted to education in 2013. Today it teaches in 14 cities and online, offering immersive and part‑time courses plus corporate training. GA’s key challenges were scaling globally while keeping curriculum tightly aligned to employer needs, standardizing processes across teams and time zones, measuring impact for corporate partners, and making it easy to connect different parts of the business.

GA adopted monday.com to centralize task management, codify best‑practice workflows into customizable Boards, and improve cross‑team communication and efficiency. That approach helped them scale delivery of corporate programs (for example, training 7,000 L’Oréal employees), streamline operations across campuses, and maintain strong outcomes— including a 99% job‑placement rate for job‑seeking grads—while tracking impact with NPS and partner‑aligned KPIs.

General Assembly

Claire Collery

Product Marketer