Case Study: Software AG achieves 71% higher cross-team collaboration with monday.com

Software AG increases cross-team collaboration by 71% with monday.com

Software AG, a major German technology company and the second-largest software vendor in Germany, faced a challenge in aligning its global marketing teams. Operating a complex matrix organization, the company lacked a single source of truth to manage its worldwide demand generation initiatives, which hindered cross-team collaboration and campaign execution. To address this, they turned to the monday.com Work OS platform.

By implementing monday.com, Software AG created a unified workspace for its marketing and sales teams, integrating it with Microsoft Teams for seamless adoption. The solution provided greater transparency and became the central hub for all go-to-market activities. This led to a 71% increase in cross-team collaboration and a 66% increase in campaign planning and execution efficiency, significantly optimizing their workload and data accuracy across the organization.

Software AG