Case Study: Software AG achieves a 71% increase in cross-team collaboration with monday.com

How Software AG increased cross-team collaboration by 71% using monday.com

Software AG, founded in 1969 and the second-largest software company in Germany with ~4,900 employees across 70+ countries, needed to align four business units and four regional divisions to run global demand-generation programs. Their matrixed marketing organization involved many functions (sales, product, partner marketing, digital, analyst relations, etc.) and lacked a single source of truth, making it difficult to maintain an overview and harmonize campaign planning and execution.

Software AG piloted monday.com Work OS in January 2020, building region- and business-unit boards, running quick onboarding and “Dojo” best-practice syncs, and integrating boards into Microsoft Teams. Within a year the platform grew to 300+ users, became a shared GTM workspace with public dashboards, and met EU privacy requirements — delivering a 71% boost in cross-team collaboration, a 66% increase in campaign planning/execution efficiency, and a two-month implementation that replaced slides and spreadsheets.

Software AG

Joerg Klueckmann

VP Marketing