Case Study: Lemonlight Media achieves instant customer lifecycle visibility and faster client turnaround with monday.com

How one video production agency gained instant insight into their customer lifecycle

Lemonlight Media is a video production and marketing agency that creates high-quality, affordable video content with a focus on hyper-local targeting, managing roughly 300 clients across production and distribution. Before adopting monday.com they had no clear view of where customers were in the lifecycle, relying on Excel, Basecamp, memory and whiteboards — which meant it could take a month to notice and re-engage unresponsive clients.

By implementing monday.com with customizable boards for each department and a clean, easy-to-use UI, the team gained instant visibility into what’s needed from each client. Employees now start the day by checking the board for priorities, enabling proactive outreach, faster turnarounds and a shortened client lifecycle.

Lemonlight Media

Hope Horner

CEO and Founder