Case Study: Hulu achieves smoother onboarding and saves 36 days per person per year with monday.com

How one group at Hulu saves 36 days per person per year using monday.com Work OS

Hulu needed a better way to handle new brand onboarding and collect first-party data like names, addresses, and contact details for its sales teams. Using monday.com Work OS, Hulu’s Ad Analytics team wanted a more organized process that would reduce manual coordination, keep communication in one place, and help sales teams work in the tools they already use.

monday.com implemented a standard Advertiser Onboarding Form that centralized all responses, made required information clear upfront, and kept submissions searchable. The platform also automatically notified Ad Analytics team members when forms were completed, allowing them to review documents and respond without leaving the board. This streamlined process saved one group at Hulu 36 days per person per year and improved the onboarding experience for new brands.

Hulu

Logan Snodgrass

Senior Analyst