Case Study: Funked Up optimizes workflow and boosts productivity with monday.com

How One Bespoke Bike Company Optimized its Workflow

Funked Up is a Dublin-based bespoke bicycle maker that ships custom fixed-gear and single-speed bikes worldwide, offering over 24 billion style and color combinations. Founded in 2011, the small team (seven full-time staff) has sold over 3,000 bikes, but faced go-to-market challenges—most notably getting translations and local language right across multiple markets while coordinating many concurrent initiatives.

They adopted monday.com to manage marketing, product and website development, prioritize tasks and run small-scale experiments (like branded café partnerships) more efficiently. The platform gave them clearer workflow oversight, faster decision-making and better time management, enabling successful tests to be scaled to new markets and supporting product expansion (URBAN and RIDE ranges) and ongoing growth.

Funked Up