Case Study: McChrystal Group achieves 60% revenue increase amid COVID-19 with monday.com

How McChrystal Group increased revenue by 60% amid the COVID-19 outbreak

McChrystal Group is a management consulting and leadership development firm with three divisions—Analytics, Academy, and Implementation—whose team is distributed across the U.S. and U.K. When COVID-19 forced everyone to work remotely, the firm’s reliance on spreadsheets and disparate tools created duplicated data, inconsistent “sources of truth,” and slow, time-consuming alignment across teams. They needed a single, company-wide platform for visibility and faster decision-making.

They accelerated adoption of monday.com (already used by Analytics) and pivoted it into a unified CRM and project-management system, migrating historical data in about a week. The change cut proposal and deal turnaround time by roughly 50%, shortened sales syncs from 90 minutes to about 30, enabled six webinars per day through automated workflows, improved forecasting with dashboards, and contributed to a 60% revenue increase and large efficiency/time savings during the outbreak.

McChrystal Group

Shawn Murray

Chief Financial Officer