Case Study: M Booth achieves 49x increase in deliverables with monday.com

How M Booth increased deliverables by 49% after adopting monday.com

M Booth is an award‑winning global digital communications agency (260+ employees, offices in NYC and SF, presence in 32 markets) that scaled its creative services from two designers to a 30‑person department. As project volume grew—400–500 design requests per month—the team struggled with Basecamp and spreadsheets, spending hours copying tasks, losing sync between systems, and lacking a high‑level view of capacity and ownership.

By adopting monday.com the team built a master workflow, automated recurring updates, implemented a points‑based capacity dashboard and time tracking, and turned estimate line items into actionable subitems. The result: an 80% reduction in time to scope and assign simple requests, a 49x increase in deliverables, roughly $16K/month saved in human actions, more accurate cost estimates, and better workload management to avoid burnout.

M Booth

Ryan Quick

Project Management Director