Case Study: Genpact achieves 40% better cross-team collaboration with monday.com

How Genpact's global marketing department improved cross-team collaboration by 40% using monday.com

Genpact’s global marketing department needed a better way to manage complex GTM plans, campaign activations, and event workflows across a distributed team. Before using monday.com, the team relied on scattered spreadsheets, emails, and SharePoint files, which made it difficult to find the latest version, track status, and coordinate work across multiple stakeholders.

Using monday.com, Genpact centralized campaign planning with workflow apps, forms, timelines, dashboards, and automation to create a single source of truth for marketing operations. monday.com helped the team eliminate spreadsheets for campaign management, reduce emails by 20–30%, and improve cross-team collaboration by 40% within three months, while also giving leadership better visibility into workloads, deadlines, and changing event plans.

Genpact

Sarah Pharr

AVP, Marketing