Case Study: EJ Ogenyi achieves sustainable client weight loss and streamlined coaching with monday.com

How EJ Ogenyi Gamifies Wellness to Help Her Clients Lose Weight for Good

EJ Ogenyi, founder of TEAM by EJ, is a lifestyle coach who helps busy female entrepreneurs achieve sustainable weight loss. Juggling a full‑time engineering job, family life, and running a growing coaching business, she struggled with disorganized workflows, under‑utilized content, and inefficient client tracking (previously handled via Google Forms). Her main challenge was creating a scalable, visual system that kept both her and her clients consistently accountable to daily healthy actions rather than just numbers.

EJ adopted monday.com to centralize her business operations and invite clients onto shareable boards that gamify habits with color‑coded progress (green/yellow/red). The platform tracks meals and tasks, automates weekly accountability reports, and streamlines content production—while avoiding per‑client app fees thanks to unlimited guest access. The result: clearer accountability, more consistent client actions (leading to lasting weight loss), greater personal organization, faster content promotion, and a scalable coaching model.

EJ Ogenyi

EJ Ogenyi

Founder