Case Study: Datacom achieves 25% more efficient campaign operations with monday.com

How Datacom runs hundreds of campaigns 25% more efficiently

Datacom, a 6,500+ employee Asia‑Pacific IT services company founded in 1965, built a centralized CMD (Communications, Marketing, Digital) team across New Zealand, Australia and the Philippines. As the team grew and shifted to remote work, existing tools left them without clear visibility into campaigns, causing overlap, wasted effort and inefficient collaboration.

Datacom chose monday.com Work OS for its visual, flexible interface and Microsoft Teams integration, adding shared calendar, workload views and dashboards to centralize planning and tracking. The result: 90% adoption across CMD, more than 15 hours saved per week for the team, a 25% efficiency gain, shorter weekly WIP calls (from an hour to 15 minutes), faster go‑to‑market launches and clearer capacity and audience management.

Datacom

Xanthe Smit

Marketing Manager