Case Study: Giant Bicycles streamlines global marketing operations with monday.com

Giant Bicycles saves 6,007 hours per year with monday.com

Giant Bicycles, the world's largest bicycle manufacturer, faced a significant challenge in aligning its global marketing operations. A small, six-person Global Digital Experience Team was overwhelmed by requests from up to 50 stakeholders across different regions and time zones. Using disparate tools like Google Sheets and email led to a lack of visibility, duplicated efforts, and difficulty prioritizing work. The vendor monday.com and its Work Management product were identified as a potential solution to centralize these processes and improve collaboration.

By implementing monday.com, Giant Bicycles created a centralized system for managing all marketing requests through structured forms and shared project boards. This provided full visibility into project status for all stakeholders, eliminating the need for constant meetings across time zones. The solution from monday.com resulted in standardized workflows, improved brand consistency, and a measurable impact of 6,007 hours saved per year. The platform's success led to its expansion, with 45 teams across the company fully onboarded.

Giant Bicycles