Case Study: athenahealth achieves faster, more transparent marketing operations with monday.com

athenahealth saves $60K+ and unifies 1,000+ creative requests with monday.com

athenahealth, a leading provider of cloud-based healthcare solutions, faced fragmented and inefficient marketing operations. Their legacy tool lacked a centralized calendar, provided limited visibility into campaign progress, and had no standardized intake system, leading to low adoption and trust. They turned to monday.com Work Management to unify their teams and streamline workflows.

Using monday.com, athenahealth built a fully connected campaign management system with automated intake workflows and custom templates. This solution achieved 100% adoption across campaign workflows and enabled them to track over 1,000 creative requests in the first six months. The implementation saved an estimated $60K annually by retiring legacy plug-ins and significantly reduced campaign setup times, providing enterprise-wide visibility and driving a cultural shift across the organization.

athenahealth