Case Study: Action24 achieves 24/7 always-on customer support with Momntum’s Laila

How Action24 Used Momntum to Build Always-On, Relationship-Driven Customer Support

Action24, a leading provider of monitored alarm and CCTV security systems in Ireland, faced the challenge of managing rapidly expanding customer support and sales queries across multiple channels. Their need for immediate, 24/7 responsiveness was critical for a security company where trust and rapid resolution are paramount. The increasing volume created operational pressure, risking delayed responses and inconsistent support quality. To address this, they partnered with vendor Momntum.

Momntum implemented its AI-powered virtual team member, Laila, to provide always-on, empathetic support and sales triage across digital channels. The solution integrated seamlessly with Action24's systems, including live chat, WhatsApp, and social media. The results were significant, including a 1,800%+ ROI, over €50,000 in attributed revenue, and 24/7 coverage. Laila achieved a 70% success rate in deflecting routine queries, which drastically improved response times and increased customer satisfaction for Action24.

Action24