Case Study: Bordeaux Convention Bureau achieves more leads, congresses, and a more professional image with Momentus Technologies

Bordeaux Convention Bureau optimizes destination marketing and increases number of opportunities by using Ungerboeck

Bordeaux Convention Bureau, a regional destination marketer for meetings, incentives, congresses and events in France, needed a more effective and affordable way to manage prospects, partners and opportunities as it sought to position Bordeaux as an international congress destination. The bureau also wanted to improve follow-up on leads without an IT department or large budget, and it chose Momentus Technologies’ Ungerboeck solution to support those needs.

Momentus Technologies implemented a hosted Ungerboeck system for Bordeaux Convention Bureau with CRM, a meeting and event database, and an online partner directory, using a pre-configured setup that enabled a quick rollout. The results included faster inquiry handling, simpler invoicing, better partner management and personalized marketing, and the number of business opportunities for national and international congresses doubled within two years.

Bordeaux Convention Bureau

Hélène Fourquet

Director