Case Study: Équiterre drives public transit engagement across Quebec with Momentumm

Équiterre exceeds 8,000 contest entries in 5 weeks with Momentumm

Équiterre entrusted Momentumm with designing and rolling out an awareness and mobilization campaign to change Quebecers' perception of public transit and promote it as a smart and beneficial choice. Their challenge was to reach a broad audience across eight cities without resorting to moralizing rhetoric and to turn this awareness into concrete action and qualified sign-ups.

Momentumm implemented a two-phase digital advertising campaign using Meta Ads, TikTok Ads, Google Ads, and programmatic advertising. The solution included creative video production, targeted audio ads, and optimized ad visuals. This strategy far exceeded its goals, generating over one million impressions and engagements and surpassing its target of 8,000 contest entries.

Équiterre