Case Study: Canadian Automobile Association (CAA) achieves flexible, customizable social content at scale with Momentumm

Canadian Automobile Association scales 20+ regional clubs with Momentumm's customizable content toolkits

The Canadian Automobile Association (CAA) faced a challenge in creating and managing social awareness campaign content for its more than 20 regional clubs across Canada and the Caribbean. The process needed to be both cost-effective and flexible, providing both ready-to-publish and customizable content. They enlisted Momentumm for content creation and graphic design services to address this need.

Momentumm solved this by developing two trilingual content toolkits delivered on Figma and Canva. These toolkits contained hundreds of creatives with ready-to-publish messaging and offered endless customization options for each regional club. This solution led to unprecedented adoption from all clubs and increased social engagement across every region with minimal effort.

Canadian Automobile Association (caa)