Case Study: Snorkel builds an AI-powered RevOps engine with Momentum.io

Snorkel turns 2-person RevOps into an AI-powered engine with Momentum

Snorkel, a provider of AI training data infrastructure, faced the challenge of running a nimble RevOps function in the fast-moving AI industry with only a two-person team. Their small team was responsible for managing the entire sales process, keeping Salesforce data clean, and tracking new tools and competitive signals, all while needing to enforce process compliance and reduce manual workloads. They partnered with vendor Momentum.io to automate their revenue operations and avoid falling behind.

The solution from Momentum began with automating Salesforce notifications to enforce sales process compliance. Snorkel then expanded its use to Momentum's AI suite, which delivered real-time call summaries into Slack and provided autopilot batch analysis to identify the top reasons deals were lost. The results included instant call summaries that saved reps hours of work, data-driven deal insights that enabled course-correction, and a two-person RevOps team achieving the output of an entire department.

Snorkel