Case Study: UTMB Group boosts media discovery and collaboration with Moments Lab AI-powered Cloud Media Hub

UTMB Group Improves Content Discovery and Collaboration With Moments Lab AI-Powered Cloud Media Hub

UT running events, faced a challenge in managing and sharing vast amounts of race media. Their small team spent significant time manually tagging photos and videos for sponsors and partners, a process that was unsustainable and hampered efficient content discovery. They turned to vendor Moments Lab for a modern media asset management solution.

Moments Lab implemented its AI-powered Cloud Media Hub and Media Marketplace for UTMB Group. The solution used multimodal AI to automatically index media, detecting athlete faces and sponsor logos to enable powerful search. This resulted in a 97% time saving on manual photo tagging, reducing an 8-hour task to just 15 minutes. Moments Lab's platform significantly improved workflow efficiency, sponsor satisfaction, and provided a strong return on investment by making content easily accessible.

UTMB Group

Coralie Batté

Head of Brand and Communication