Case Study: Reed Midem accelerates virtual events with Moments Lab

Reed Midem - Customer Case Study

Reed Midem, part of Reed Exhibitions and a major event organizer, faced the significant challenge of adapting its business to the COVID-19 pandemic. With in-person events canceled, the company needed to pivot to successful virtual and hybrid events to continue servicing its global clients, requiring new solutions for managing a large volume of digital content. To address this, they turned to their vendor, Moments Lab, leveraging its AI-powered media asset management platform.

Using Moments Lab, Reed Midem implemented a solution that utilized features like speech-to-text, live clipping, subtitling, and third-party platform collaboration. This allowed their team to work remotely, efficiently manage event media, and quickly share content to promote digital events. The results were a successful transition to virtual events, with Moments Lab becoming an indispensable, cost-effective tool that accelerated the company's digital transformation and equipped them for a future of hybrid events.

Reed Midem

Jean Larmoyer

Head of Video Production