Case Study: UIPM simplifies media discovery and boosts fan engagement with Moments Lab

How UIPM Simplifies Content Discovery with Moments Lab

The Union Internationale de Pentathlon Moderne (UIPM), the governing body for modern pentathlon, faced significant challenges in managing its growing volume of event photos and videos. Their complex, manual workflow made discovering and sharing specific media assets a slow and strenuous process. To meet the needs of media partners and fans, UIPM partnered with Moments Lab to implement an AI-powered solution using the vendor's Media Hub and Live Asset Manager products.

Moments Lab's solution provided AI-powered indexing, including facial recognition and logo detection, which allowed UIPM to find relevant content in minutes instead of days. This dramatically improved their social media strategy, enabling near-live clipping that doubled their reel output and led to an 18% growth in Instagram audience reach, connecting with 5 million individuals in 2024. The efficiencies gained from Moments Lab have also positioned UIPM to handle increased media requests for the 2028 Los Angeles Olympics.

UIPM

Florent Boas

TV & Media Operations Manager