Case Study: Brut achieves 600M Cannes views with Moments Lab

How Brut Achieved 600M Views of Cannes Festival Coverage with Moments Lab

Brut, Europe's leading social media brand for short-form digital content, faced the challenge of enabling its globally dispersed video journalists to quickly produce content from the Cannes Film Festival. The team needed immediate access to live footage to search for and clip key moments for rapid publishing to social media. Moments Lab provided its AI video discovery platform integrated with LucidLink to address this.

The solution from Moments Lab involved ingesting live festival streams into its Cloud Media Hub, where multimodal AI automatically analyzed the content. This allowed journalists in different countries to instantly collaborate, quickly select the best moments, and send them to a LucidLink filespace for fast editing. This integrated workflow from Moments Lab enabled Brut to achieve 600 million views of its 2024 Cannes coverage and a 90% year-on-year increase in social views.

Brut

Gabriel Millet

Head of Post-Production