Case Study: Evian Championship boosts social engagement with Moments Lab live video clipping

Evian Championship Boosts Social Engagement Via Moments Lab Live Video Clipping

The Evian Championship, a major women's golf tournament, needed to boost social media engagement for its 2019 event. The challenge was to promote the tournament by publishing near-live video highlights quickly across multiple social media platforms, including Facebook, Instagram, and Twitter.

To accomplish this, the Evian Championship team used Moments Lab’s live video clipping feature. The platform was connected to the international broadcast signal, allowing staff to efficiently extract and publish highlight clips. This solution generated clips that acquired seven times more audience and engagement than other social media posts made during the tournament.

Evian Championship