Case Study: Golden State Warriors achieves a 19% NPS boost and deeper fan, employee, and market insights with Momentive

How the Warriors create incredible experiences with insights from their customers, employees, and market

The Golden State Warriors partnered with Momentive to build an organization-wide feedback program that could inform multiple priorities — from improving fan touchpoints and fostering an inclusive workforce to shaping a data-driven brand that goes beyond basketball. Their challenge was to capture actionable insights across customers, employees, and the market to support continuous adaptation and strategic decision-making.

Using Momentive solutions, the Warriors ran 30+ surveys across digital experiences, COVID response, and brand tracking, collecting 20K+ responses and driving a 19% increase in Net Promoter Score (NPS). Momentive’s insights gave the team measurable market intelligence and the ability to continuously improve fan experiences and internal programs.

Golden State Warriors

Charles Gao

Senior Manager of Business Strategy and Analytics