Case Study: Golden State Warriors achieve measurable DEI progress and more inclusive fan and employee experiences with Momentive

How the Golden State Warriors use Momentive to advance DEI across their organization

The Golden State Warriors, which operate Chase Center (an 18,000‑seat arena hosting 200+ events a year), needed a way to keep diversity, equity, and inclusion (DEI) central to daily operations despite rapid growth and a large workforce. Annual engagement surveys weren’t frequent or granular enough for their 2,500+ employees, so the Warriors turned to Momentive for more regular, actionable feedback using monthly pulse surveys and market research tools like SurveyMonkey Audience.

Momentive’s platform let the Warriors parse responses by business unit, department, and demographics, turning employee feedback into a DEI KPI that guided COVID‑19 responses, targeted people‑management changes, and informed their external messaging after the murder of George Floyd. Momentive’s market research also revealed fans’ desire for more visible diversity at games, prompting the introduction of junior, senior, and co‑ed dance teams—demonstrating measurable improvements in both employee insight and customer experience.

Golden State Warriors

Erin Dangerfield

Senior Vice President of People and Culture